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Sascha Del Santo of the University of NSW – winner of the 2009 Inaugural AIP Scholarship – shares her view of the AIP Scholarship and gives some helpful tips for this year’s entrants.
What attracted you to enter the AIP Scholarship?
The Cormack Innovation Awards brief formed the basis of the university’s studio project and through the briefing process I became aware of the AIP scholarship.
I really enjoyed the packaging design work and the complete process and this increased my interest in the scholarship.
After reading more of the details, the scholarship seemed a perfect fit for me as it incorporated my passion for marketing as well as design and I thought it would lead to further opportunities in these areas.
Packaging is a superior design element that incorporates product design and marketing together to attract consumer interest. I envisage my future career to incorporate marketing and packaging into my designs.
A scholarship with the AIP offered a unique opportunity to increase my knowledge in packaging and expose me to the industry and future opportunities
What did you gain from the Awards and Scholarship process?
The factory tour component of the Innovation Awards was very important and beneficial. Seeing working machines, talking to technicians, gaining a background on how the manufacturing process works and discussing design ideas was invaluable in creating my design.
The competition covers the complete process from concept design and generation, to presentation skills. The use of presentation boards emphasised the need for clear communication of the design and the solution, and refining of graphic design skills.
The AIP Scholarship interview was daunting at the start but it was a good building block. I saw the opportunities the scholarship offered, and thought it would be a good way to build up skills and confidence and open up opportunities and exposure to industry.
The interview process was a great confidence builder and gave me an insight into the preparation and skills required in presentations.
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