Innovation

Does the design identify an existing problem or opportunity for improvement based on accessibility and ease of use, and is the submission a resolution to this issue in a modern and progressive manner?

•        Is there a clear need?

•        Is it a genuine problem?

•        Does the solution address the need?

•        Does the design utilise any innovative features or technologies?

Weighting:  40%

Manufacturing Process

Does the design show consideration for the production process required to manufacture the product?

Demonstrate in an illustrated format how the product can be made.

Are the selected materials suitable to the manufacturing process?

Weighting:  25%

Values and Benefits to the Customer and Consumer

Does the design reinforce the brand positioning of the product and deliver an overall value and benefit to both the customer and the consumer?

•        Has the design demonstrated a clear understanding of market position?

•        Has the design demonstrated a clear understanding of the ritual of use?

•        Is the design fit for purpose?

•        Is the product fitted with suitable components e.g. Tamper Evidence or Child Resistance?

•        Does the product actively communicate the functional benefits to the consumer?

•        Does it create a market advantage?

Weighting: 25%

Environmental Issues

Explain the benefit of the design in reducing environmental impact.

Weighting: 10%